Proposed FieldTrip concept · Carhartt × Wonderful FieldTrip · Under 2 hours
Make Your Mark
Create something that represents you. Connect with someone you didn’t know. See how far one introduction can travel.
Students transform a Carhartt canvas into a statement of identity — then earn Hartts through real conversations and watch a nationwide map of connection grow. Don’t collect followers. Collect introductions.
Program Overview
Make Your Mark is a proposed in-school FieldTrip. Each student receives a Carhartt backpack or canvas piece, personalizes it with approved materials, activates a moderated digital avatar card via QR, then earns Hartts by meeting peers and answering prompts together. Carhartt makes the canvas. Students make it theirs.
Create
Turn a durable Carhartt essential into something no one else could have made.
Discover
Use design to uncover the interests, values, and dreams that make you you.
Connect
Collect real conversations — and watch your community grow across the country.
What students leave with
- A personalized Carhartt canvas they carry every day
- A safe digital self — not a public social feed
- Hartts earned through real introductions
- A visible sense of belonging on a growing national map
Why Students Will Care
- Customizing like game avatars — but on something real
- Decorating gear they already love (packs, straps, patches)
- Scanning, unlocking, and collecting achievements
- Watching a shared map light up in real time
- Meeting people through play — not a lecture
Two-Hour Run of Show
Every minute is budgeted for energy, not speeches.
- 0–10 min
Arrival: What do you carry?
Creative launch vibe. Kit, Hartt Clip (QR zipper tag), activation code. Opening prompt — then the challenge.
- 10–25 min
Discover your mark
Fast identity prompts: cares, talents, symbols, places, dreams — fuel for the design.
- 25–65 min
Create your Carhartt
Patches, fabric markers, modular panels. Express without compromising safety or structure.
- 65–85 min
Create your digital self
Avatar, badges, short statement, conversation starter. No open bios or private contact info.
- 85–110 min
Collect Hartts
Meet, scan, answer a prompt together, confirm. Each earned Hartt expands the constellation.
- Final 10 min
The reveal
School lights, connection lines, national map. Every mark has a story. Every connection makes the map bigger.
The canvas students carry
Durable Carhartt packs — Hamilton brown canvas, heavy zippers, a patch that already feels earned. Students start here, then make it theirs. Every kit includes a Hartt Clip so scanning is built in — not a sticker that peels off.
Hartt Clip — scan-ready with every pack
Instead of printing a fragile QR on fabric, each student gets a durable zipper clip: leather-feel tag, metal carabiner, and a scannable code on the front. Clip it on day one. Collect Hartts all year.
- Clip-on carabiner — hangs from any zipper pull
- School-issued QR unique to that student (moderated identity card)
- Rugged enough for hallway life — not a paper sticker
- Optional spare clip in the teacher kit for lost tags
Brand energy we’re chasing
Workwear that kids actually wear. Customization that feels personal, not corporate. The vibe is makers, packs, and marks — not a brochure.
Watch the Carhartt pack energy on TikTok
Design Your Carhartt
Fictional student marks — every design tells a different story.
The Music Maker
Notes and rhythm patches — “This is how I talk when words aren’t enough.”
The Future Game Designer
Pixel symbols and curiosity badges — worlds waiting to be made.
The Animal Protector
Soft icons, strong values — care made visible.
The Quiet Explorer
Maps and trail marks — “Ask me where I want to go.”
The Community Cook
Kitchen pride + hospitality — feeding people is their craft.
The Young Filmmaker
Lens motifs and story badges — framing the world they see.
Try the Student Experience
Interactive concept demos — fictional students only. No live accounts.
Customize your canvas
Pick a color, add patches, add one word.
Hartt Clip hangs from the zipper — ready to scan.
Collect a Hartt
Meet → scan → answer together → earn a Hartt.
Ready when you are.
Room Hartts: 0
The Living Map
Illustrative national view — fictional middle schools plotted on a real U.S. outline (Wonderful network footprint states highlighted).
- Pacific View MS Bakersfield, CA
- Desert Sage MS Phoenix, AZ
- Evergreen MS Yakima, WA
- Pine Crest MS Boise, ID
- Hill Country MS Austin, TX
- Sunbelt MS McAllen, TX
- River Bend MS Little Rock, AR
- Peachtree MS Atlanta, GA
- Citrus Grove MS Immokalee, FL
Figures labeled as illustrative program projection. Map outline adapted from Wikimedia Commons blank U.S. map.
What Students Learn
Self & expression
- Self-awareness
- Confidence showing identity
- Creative decisions
People & belonging
- Curiosity about others
- Conversation skills
- Empathy
- Social courage
Digital citizenship
- Respectful self-presentation
- Safe online habits
- Consent and boundaries
A product made to carry real life
Carhartt stands for durable, useful design that gets more personal with time and wear. In this concept, the product is not event merchandise — it is a daily canvas.
Made for real life. Marked by yours.
- Daily reminder of identity
- Conversation starter in the hallway
- Physical link to a national student community
- Visible Carhartt investment in young people — through product and partnership
Why Wonderful FieldTrip
Wonderful FieldTrip creates extraordinary educational experiences that help students discover possibility, confidence, and a larger view of their future — optimistic, human, and student-centered. Make Your Mark is designed in that same voice.
Safety by Design
- School-controlled participation and teacher-managed rosters
- Parent/guardian consent where required
- Approved display names only
- City/state region — never home address
- No open direct messages or public contact details
- Moderated uploads and reporting tools
- Data minimization and clear retention
- Alternative participation if a student cannot or will not be scanned
This prototype illustrates the experience concept. A production launch would require formal child-safety, privacy, legal, accessibility, and school-district review.
Sponsorship Vision
What Carhartt could provide
- Carhartt backpacks or approved canvas products
- Hartt Clip QR tags (zipper-ready) for every student kit
- Exclusive program patches and customization materials
- Program funding and logistics
- Designers, storytellers, or employee volunteers
- National creative challenges and showcases
What Carhartt receives
- Authentic youth-development partnership
- Meaningful product interaction — not passive logo placement
- Student and educator stories (approved)
- Multi-state school-community visibility
- A scalable season of connected experiences
Scaling Model
Pilot
2–3 schools — prove the room energy and Hartt mechanic.
First expansion
Wonderful network campuses across nine states.
National activation
A connected season of Make Your Mark experiences.
For donors
Why donate
Make Your Mark is a proposed under-2-hour FieldTrip where students personalize a durable canvas, create a safe digital self, and earn Hartts through real conversations. Gifts fund kits, facilitation, and school access while the concept is developed.
Identity + belonging
Students express who they are and meet peers outside their usual circle.
Safe by design
No open DMs or home addresses — moderated avatar cards and school-managed participation.
Schedule-friendly
A complete live experience in under two hours schools can actually host.
Tax-deductible impact
Support through Wonderful Foundations with transparent nonprofit use of funds.
What you get
- Receipt and acknowledgment
- Updates as the concept moves toward pilot
- Optional recognition at launch
For sponsors
Why sponsor
Title sponsorship puts Carhartt beside authentic student identity and connection — durable product as canvas, Hartts as earned introductions, not passive logo placement.
Product with meaning
Students carry a personalized essential every day — a living story, not swag.
Human connection first
Hartts reward conversation. The sponsor enables the room; students own the mark.
National map storytelling
Schools light up across the Wonderful network — visible community, not vanity metrics.
Co-creation room
Patches, kits, mentors, and challenges designed with Carhartt — not a sticker on a flyer.
Sponsorship options
Underwrite 2–3 school visits and kit production.
Fund a connected season across Wonderful campuses.
Supply canvas essentials and exclusive program patches.
What sponsors receive
- Concept-page recognition and pilot planning
- Approved storytelling opportunities
- Packages from pilot campuses to multi-state seasons
FAQ
Is this a live partnership?
No. This is an independent concept draft for discussion. Carhartt names and trademarks remain the property of their respective owners.
What is a Hartt?
A Hartt is a genuine human connection earned after two students meet, scan, answer a prompt together, and both confirm. Not a vanity scan count.
How is this different from Built For The Future?
Built For The Future is a craft-crew lasting-build concept. Make Your Mark is about identity, personalization, and introductions. Two proposed Carhartt directions — pick what to pitch.
Will students message strangers online?
No open DMs. Cross-school activity is structured and adult-facilitated — challenges, moderated exchanges, classroom meetups.
What if every introduction left a mark?
A backpack begins as something a student carries. During this FieldTrip, it becomes a story, an invitation, and a reason to meet someone new.
Compare another FieldTrip experience
Built For The Future (draft) Influence The Future Design The Future Positive Connection Build The FutureIndependent concept prepared by Wonderful Foundations for discussion. Carhartt names and trademarks remain the property of their respective owners. This concept does not represent an announced partnership.